NCWIT Conversations for Change: an online thought leadership series (ncwit.org/program/conversations-for-change/) invites you to become fully immersed in Q&A sessions, research-based recommendations, and peer-to-peer discussions that aim to further efforts in creating inclusive cultures.
My Role
- Formulated new opportunities to foster an online community of engagement.
- Assisted the CTO and event producer with broadcast management across Zoom, YouTube, and the livestream webpage.
- Wrote and edited promotional copy for web, social media, and emails.
2020 Deliverables (View a sampling below.)
- A microsite, which was viewed three times more than the 2019 microsite, included an agenda webpage with Zoom registration details, a speakers webpage with biographies and headshots, and a livestream.
- several supplemental online activities: a book club, shareable downloads, and a Modern Figures Podcast Twitter Chat, co-produced with the Institute for African-American Mentoring in Computing Sciences (iAAMCS)
- 29 emails were distributed to more than 15,000 subscribers with an average open rate that exceeded the 25-percent benchmark for the non-profit industry, including a Save the Date announcement, daily and weekly registration reminders, and wrap-up messages with next steps
- A series of social media posts were shared across Twitter, Facebook, Instagram, and LinkedIn for each event with the potential to reach more than 75,000 followers.
- a new YouTube playlist on the NCWIT channel